Wishbook fulfillment
A generation ago, we had the most recent catalogs, aka wishbooks, from our friends Timothy Eaton and somebody Simpson (not Homer, kids). If you had the sudden urge to shop, and enough cash on hand to afford it, you could order whatever and expect delivery soonest. Flash forward to today, when the web is all the store you really need. Whip yourself into a frenzy about the pressing need for whatever, and fill in the virtual form. Within minutes, confirmation that your order has been accepted and will be delivered soonest. Only the name changes, not the game.
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