Bet you won’t eat just one
One of the first rules in business is to know your clients, and by extension, their tastes. No sense selling what won’t be bought. I have to wonder; is the potato chip a reference point for those trying to identify demographic change? No reason to wait for Stats Can to deliver up another of their costly door-to-door campaigns, just check out the rack at the local corner store.
My son arrived home last evening with a new bag of curry flavoured chips. I know, all flavourings are artificial (another of those tidbits from my TV friends on the Discovery Channel; chipmaking is a highly automated industrial process that has more robots than a Star Wars convention). Still, my childhood experience started with a first bag of very red ketchup chips that left my fingers tinted. These curry things were good without any saffron afterglow.
Is this a sign that the population of Canada is shifting from its pan-European background? The commercial with a fake snake charmer, floating chips and a text message in a colourful non-Roman font would say so. I have never seen a commercial for those terrible roast chicken chips, or sour cream and onion or even the pedestrian salt and vinegar. Is this a focus on a clientele that doesn’t normally lust after potato slices?
Moreover, is the potato chip considered to be halal or kosher or simply nutritionally inferior? Out with trans-fats and in with canola oil. No peanuts need apply. Get the lard out, fat boy! So many rules to break…
