A target audience in the formative stage
During that decade of diapers, how would our life have changed (no pun intended), if this product had been available?
Seriously, is there any target population left for the denim dealers? 0-100 in the fabric of our society. Forget the flannel jammies, parents. Your rug romper needs simili-blue, until such time as he or she (or in the case of Storm, it) can put the pants on. One leg at a time, just like real folk.
I’m a little insulted. If they couldn’t offer such an essential product when my family was in need, how dare they now? Will I have to plan my grandparental intervention, in the case where my scions aren’t clued in by the current advertising blitz? Should I start collecting coupons, just in case?
Diapers are not cheap. During that decade, I felt that certain manufacturers were taking home more of my salary that me. Now we have to think about the fashion statement as we throw stuff into landfill! In a century, will there be a line in the fill zone, or will the uphill portion be blue?
Real denim can be recycled into all sorts of things. I have a bag for my first personal music player, handcrafted by my sibling from a pair of jeans that had taken on a wholly new profile. Will these magical “until you get the potty fever” garments be as flexible? Didn’t think so.
All this to say that the commercial, this evening at suppertime, showed me that we are all just demographic stratae… and these new diaapers will be there for decades to come, even if the campaign has ephemeral success.
