Catch their attention
I’m not destined for a career in advertising, it’s clear. I don’t have that quirky sense of distorted reality that the job requires. Usually, I know what I need, and then I find a source, rather than the other way around; not a good target for the advertising mentality.
Let’s do a “what if” game. Let’s say that I have a product that is, well, really just a service. I don’t actually produce anything. Rather, I point clients to sellers. Now, let’s assume that my idea involves high tech, leading edge tools. The Internet. Clients and servers. I need to get my customers on-side, catch their attention. Get them in the game.
How’s this for an idea? We’ll get some teams of young people together, put them in something that closely resembles a team jersey. Get them out on the sidewalks really early in the morning and have them greet potential clients as the transit buses arrive in town from the affluent suburbs. We’ll hand them each a token. An icon, if you will. Keep it in the sports motif.
I’ve got it. We’ll distribute fullsize hockey pucks, with our logo on one side and the new announcement on the other. The product, “Le eBay” now available in Canada in English AND in French.
As long as the stupid clients don’t flood the eBay market with hockey pucks, we good to score.
