The last rock rocked the house
More’s the pity; the final stone was too well thrown. It’s been hours since the final of this year’s Scotties got underway, and at the end of eleven ends, Jennifer Jones did what she does. She won. The team from PEI can go home with their heads high, because there was nothing one-sided about the match.
We’re only minutes away from the Superbowl, and here in Canada it comes down to the great injustice: we don’t get to see the ads. The game is nothing more than a draw for the advertisers. No matter who wins, the real success goes to the mavens from the advertising firms, who sell the product that sells the product.
Look at the money. This year, a thirty second spot is rumoured to cost just over three million dollars. Last year, the network with the rights (it changes from season to season) banked an impressive US $206,000,000 for allowing the crowds on the couches to see the symbolic. Not enough to fund a foreign war, but pretty good return on investment.
Not to worry. Within the next 24 hours, the ads will be available for download and viewing. Within a few days the best will be “in play” for all of us, as companies try to recoup their bet on what catches viewer eyes. It won’t have much to do with football, and everything to do with innovation.
Halftime with the Who. I, for one, “won’t get fooled again”. I bought my first single from the band back when 45 rpm was a format of choice, and IT was good. Today’s show: not even a shadow. Blame it on the (dead) drummer and the (dead) bass player not being available, but this is one show that I could have missed.
And, within the week, the Olympics will begin. Once again, the sports are just a way to capture our eyes. Here, do the test: How many medals did Canada win, four years ago? If you remember, and didn’t have to depend on Google or Wiki, then you probably have a vested interest.
