20th November 2009

Beware of the twilight

posted in economy, media |

For those who believe that kids don’t read any more, may I interject one word? Please? BALDERDASH. Now on to part two. May I comment on some of the stuff that is read by the masses? Please? BALDERDASH. With fangs.

The second Twilight movie opened locally last evening. The crowds, from what I hear, are awe inspiring. Not inspired, however. I was listening to an employee from one of the local cineplexes, on the bus coming home. Think presale of tickets involving thousands. Think five screens showing simultaneously. Think 38 screenings for today. Tomorrow. Weeks to come. Think multiple cash registers with lineups of hundreds, each dropping their $11.50 before popcorn.

In the end, think of an induced twilight from the piles of cash that will be spent to watch a movie based on a book that was in every second bookbag on the bus last year. A series of books about vampires outside of Seattle. If you aren’t frightened yet, you should be, because this craze might get to be something absolutely Potteresque in size. The evening news carried a short filler interview with some youth in one cinema lineup. The girls were there for a second screening, with plans for more, later in the week. No boys need apply on this one, it appears.

The local stores have a range of posters, T-shirts, magazines; all with the faces that have moved to place no. 1 in the minds of the demographic that has money and a need for more branded stuff. You can’t escape.

I, on the other hand, watched the Trailer Park Boys this evening. After all, it’s all about mass media and impressionable young minds.

This entry was posted on Friday, November 20th, 2009 at 21:04 and is filed under economy, media. You can follow any responses to this entry through the RSS 2.0 feed. | 275 words. Both comments and pings are currently closed.

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