21st
February
2010
Get their captive attention, as early as possible
How many Canadian youth realize that lotteries used to be illegal? Back in the Sixties (when the British Invasion ruled in rock), there was a secretive activity known as the Irish Sweepstakes. I saw a ticket, once; this was a mysterious affair where buying a ticket from somebody could make you very rich. I never actually heard of anyone winning, which made the activity seem sort of senseless, but people need a dream.
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