Keeping the consumer in sight
Three big announcements in the media today. Not equal, but the same; the consumer isn’t ready to play the game in the old ways, and it’s time for business to take notice. Yesterday, we learned that two of the larger players in the Canadian cellphone oligarchy (I know, it’s not le mot juste, but it’s really hot and I’m tired) have decided to charge their clients for incoming text messages. Pretty small apples in the larger salad of life, but still vexing. Paying for spam, disadvantage to young people who pay as they go, etc.
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