10th October 2007

What people think about us

We are taught, from childhood, that our reputation is our most important characteristic. Nobody wants to be seen in a “bad light” by others, and we secretly hope that if someone is going to talk about us, well. If someone. You see, that’s the other part of the equation (which is zero sum); it’s good to be the subject of someone else’s thought. It applies to individuals and, if today’s newspaper is an indication, it also applies to cities.

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