It’s all about the ADS
My priorities were a little skewed yesterday. While I paid rapt attention to an oddly shaped ball being mishandled by people bigger than myself, a whole other world was in presentation mode. The ads. The ADS. After all, the most important day of the year for those in the creative art world was yesterday.
For the first time (is ever too strong?), the local networks did not override the various creative efforts with second string CanCon. Instead, we saw the ADS at the same time as the rest of the world, and I am still “juiced” about it. Perhaps I was shown the next car in my life. I learned what Buzz and Woody are waiting to watch. For sure, I learned that even babies can be terrified. All that and so much more.
The importance of the ADS is clear; Time Online has already reviewed the various efforts. There are links to download, or watch, or simply comment on which ones were new and improved. At whatever the cost per minute (certainly enough to pay for some distraction by football players between presentations), the effort was well-received. In fact, I laughed out loud yesterday AND again today. In a month or so, these too will serve only to infuriate me with their modus interruptus, but right now I am dazzled by the innovation.
I though about providing you with the associated URL for each AD; such things are ephemeral and within days I’d have a land of broken links, so I’m demonstrating remarkable restraint. There will be others. Now it’s time to go and learn some new theme songs. After all, imitation is the sincerest form of flattery, (and trademark violation, and copyright violation and other offenses too numerous to be counted here). I will be found guilty, and someday I, too, might inspire a commercial during a Superbowl.
