The price does matter
Odd situation this evening; I found myself complaining about a discriminatory price at Future Shop. Under some pressure from the kids about preparation of our annual tax returns (I’m a procrastinator that gave birth to keeners), I decided to pay the other tax. Yes, here in Canada we have to purchase the software to communicate with our masters government. As a fine musical group once lamented, “Just another brick in the wall”.
Due to a merger/takeover some years ago, my preferred software was purchased by Intuit, who decided to abandon bilingual products and go for separate language packaging. Last year, only the French version was available locally. This year, oddly enough, both English and French versions are in stock, and the price difference is a Toonie. In other words, significant enough to cause me to complain at the cash.
Here’s the thing. In the sales flyer, the French copy is shown, at the preferred price point. In real life, it costs more. Now, that’s just wrong (and illegal, but let’s not go there). The girl tried to explain that it must be a misprint. I asked to see the manager.
In the end, she decided to sell me my language choice at the lower price rather than disturb the man at the top. I’m not satisfied, but I did point out that my language choice, however inappropriate it might seem (I am part of an audible minority hereabouts) would pale next to the questions she will receive from other less “flexible” clients. To simplify, in Future, get your pricing right before deciding to display dozens of copies of the two products (side by each).
