Shelf life
The best story I heard yesterday involved a product announcement. This was on our national network and I learned that a brewery in eastern Canada has released a party pack. Not exactly the name they gave it but close enough. In the pack more than 1400 cans of beer. The selling point was that the buyer would get the truckload of cans of beer delivered to the place of choice and then they would sit back and drink one can of beer each day until the end of the current political regime in the South. I thought about this for a moment. Beer has a limited shelf life even in a can. And some temperature control is recommended. I tried to imagine just for a moment what a four year old can of beer might taste like. Probably not what the brewer had planned. Also the upfront cost would give pause too many. And the whole idea of spreading your beer out over four calendar years means that the average college freshman would still have some left by graduation day. Not likely to happen. I am certain that this product will not be offered next year or the year after. This seems to be a media event. Thank you to our national news outlet giving the company the coverage they want. Why not offer something a little more traditional? I think that I have some old sweatshirts they have been around for a decade. You can still read the logo and in the case of advertising that’s the part that counts. I have sent the story on to one of my sons who has a good take on how the brewing business works. Still waiting for his take on the subject. Funny how advertising works. Most companies want to be known to the world without depending upon their product having a limited shelf life.
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